Apple Pay has typically been marketed as a quick and easy way to pay for things, such as food at fast food outlets, drinks, purchases at drug stores, and so on. The idea is that you tap your phone against the terminal, it registers the transaction, and you’re done, all without having to take out your wallet.
However let’s not forget that Apple Pay can also be used to make in-app purchases, and more recently it seems that the most expensive Apple Pay in-app purchase has been registered at a whopping $1 million. So what on earth could be worth that much that can be bought within an app? Try a a 1964 Aston Martin DB5 (also known as the James Bond car).
Yup, it seems that someone (the buyer has chosen to remain anonymous) decided to purchase a 1964 Aston Martin DB5 using Apple Pay via British automobile auction house Coys of Kensington through the Vero social networking app. According to Chris Routledge, the CEO of COYS, “This is an exciting achievement for COYS digital presence, which signals a new era for classic car sales.”
He adds, “The ‘Buy Now’ feature on Vero will give informed and savvy collectors a crucial head start in a highly competitive market place. Collectors worldwide fight fiercely amongst themselves to obtain the best machines and we certainly feel that Coys presence on Vero will give our clients that essential edge.”
It looks like if Apple ever needed a way to show the legitimacy of Apple Pay as a payment platform, this could be it.
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